shopify website cost

Understanding the Costs of Starting and Running a Shopify Website

shopify website cost


Shopify, a renowned e-commerce platform, has emerged as a cornerstone for businesses seeking to establish and manage online stores. From startups with grand aspirations to established brands looking to expand their digital presence, Shopify's user-friendly interface and robust feature set make it an enticing choice.

However, in the realm of e-commerce, comprehending the financial aspects is paramount. Potential users embarking on their Shopify journey often grapple with a critical question: "What does it cost to start and run a Shopify website?" This comprehensive article is here to provide clarity on this essential topic.

Section 1: Current Pricing of Shopify (2023)

shopify website cost

How much does it cost to start Shopify?

In 2023, Shopify continues to offer a range of pricing plans tailored to businesses of varying sizes and aspirations. The cost of initiating a Shopify store hinges on your specific requirements and the plan that aligns with your objectives. At the entry level, Shopify presents the "Basic Shopify" plan, which, as of 2023, carries a monthly price tag of $25. This plan equips you with the fundamental tools required to establish and operate an online store.

shopify website cost

However, it's vital to acknowledge that your expenses may extend beyond the basic subscription fee. Initial setup costs encompass expenses such as domain registration and theme selection, which may fluctuate based on your preferences and customization needs.

Beyond the "Basic Shopify" plan, other options beckon consideration. If your focus is primarily on selling through social media channels like Instagram and Facebook, the "Shopify Starter" plan, priced at a mere $5 per month, might be the perfect fit. This plan delivers a mobile-optimized experience, albeit without a publicly visible website; instead, you receive a link to your store, which can be conveniently shared on your social media platforms.

For a comprehensive overview of Shopify's pricing plans, encompassing features and transaction fees, explore Shopify's official pricing page.

What is the $1 offer on Shopify?

shopify website cost

Shopify's commitment to facilitating user exploration is exemplified by its 14-day free trial, allowing users to acquaint themselves with the platform without an initial financial commitment. During this trial, you gain the freedom to create and personalize your online store, acquaint yourself with Shopify's interface, and evaluate its compatibility with your business goals. However, it's crucial to recognize that once the trial period concludes, opting for a paid plan becomes a necessity to sustain your Shopify journey.

Section 2: Ongoing Expenses

Does Shopify cost money to sell?

One of the important considerations when managing a Shopify store is the cost associated with selling products or services. While Shopify provides an extensive array of features to bolster your success, grasping the financial aspects of an online business on this platform is crucial.

Transaction fees constitute a significant component of your continuous expenses. Shopify imposes transaction fees based on the payment method used for each sale.

For an in-depth exploration of transaction fees and payment processing options, refer to Shopify's detailed information.

Does Shopify have a monthly fee?

A thorough understanding of Shopify's subscription model is pivotal in managing your expenses effectively. Shopify operates on a monthly subscription model, where you pay a recurring fee for the plan you select. These plans differ in terms of features and pricing, catering to businesses of all sizes.

We will delve further into the specifics of Shopify's subscription plans, elucidating the features each plan offers and the pricing disparities among them. This insight empowers you to make an informed decision regarding the plan that best aligns with your business requisites and financial resources.

Section 3: Free and Low-Cost Options

shopify website cost

Can I use Shopify for free?

While Shopify generously offers a 14-day free trial to acquaint users with the platform, it's vital to discern the limitations inherent in this trial. The free trial grants you the freedom to explore Shopify's features, construct your store, and gain familiarity with the platform's interface. However, upon the trial's culmination, opting for a paid plan becomes imperative to sustain your Shopify journey.

For a detailed comprehension of what the trial encompasses and its limitations, refer to Shopify's official documentation on free trials.

Section 4: Shopify's Advanced Pricing Plans (2023)

In addition to the previously mentioned Shopify plans, let's explore Shopify's official pricing plans for 2023 and understand how they can meet the needs of growing businesses and those with larger ambitions.

shopify website cost

Shopify Plan ($65.00/month)

The Shopify Plan, priced at $65 per month, is tailored for small to medium-sized businesses that are growing rapidly. It includes all the features of the Basic Shopify Plan, with some valuable additions:

  • Professional reports: Gain access to advanced reports to help you track your store's performance.
  • Gift cards: Offer gift cards to your customers, encouraging repeat business.
  • Lower transaction fees: Enjoy lower online credit card rates at 1% per transaction.

This plan is recommended for businesses with moderate sales volumes and a need for more in-depth reporting.

Advanced Shopify Plan ($399.00/month)

The Advanced Shopify Plan, priced at $399.00 per month, is designed for medium to large online businesses with ambitious growth goals. It includes all the features of the previous plans, along with additional advanced tools:

  • Advanced report builder: Create custom reports tailored to your business needs.
  • Real-time carrier shipping: Get accurate shipping rates in real-time to improve the customer experience.
  • Third-party calculated shipping rates: Integrate with third-party shipping calculators for precise shipping costs.
  • Even lower transaction fees: Benefit from even lower online credit card rates at 0.5% per transaction.

This plan is recommended for businesses with high sales volumes and a need for advanced reporting and shipping features.

Shopify Plus (Custom Pricing)

shopify website cost

For enterprises and large-scale businesses with substantial requirements and complex needs, Shopify offers Shopify Plus. Pricing for Shopify Plus is custom and requires direct contact with Shopify's sales team. This top-tier solution provides:

  • Enterprise-level scalability: Grow your business without worrying about technical limitations.
  • Dedicated account management: Access personalized support and guidance.
  • Customizable checkout: Tailor the checkout process to align with your brand and customer preferences.
  • Enhanced security: Benefit from industry-leading security features to protect your business.

Shopify Plus is ideal for corporate stores and enterprises seeking a highly customized and scalable e-commerce solution.


Understanding the costs associated with Shopify's pricing plans for 2023 is essential for making informed decisions about your e-commerce venture. Whether you're a newcomer or an established business, Shopify offers a range of plans to suit your needs, budget, and growth aspirations.

As you embark on your Shopify journey, consider your specific business requirements and objectives. By selecting the right plan and understanding the associated costs, you can position your online store for success in the competitive world of e-commerce.

To avail Shopify's 14-day free trial, click here.

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